Practice

From anxiety to advantage: A marketing organization that thrives with AI

Marketers are using AI, but surface-level enthusiasm is masking the anxiety, indecision, and operating-model gaps holding back meaningful change.…

From campaigns to continuous growth: AI capabilities shaping marketing

Capabilities built around insights, creativity, personalization, agentic commerce, and orchestration form the five core pillars of the future of marketing.…

VMAF v1: Good Is Not Good Enough

A Human-Augmenting Agentic Workflow for Causal Inference

Thinking Fast & Slow for a Personalized Notification System

The Evolution of Cassandra Data Movement at Netflix

Predicting Risk in Content Launches: How Data-Driven Insights can Transform Launch Planning

Data Projects: Managing Data Assets at Netflix Scale

The Data Canary: How Netflix Validates Catalog Metadata

Introducing Web Search on Amazon Bedrock AgentCore

Web Search on Amazon Bedrock AgentCore is now generally available. In this post, we walk through what makes Web Search on Amazon Bedrock AgentCore different, wh…

Accelerate campaign workflow with insights from Adobe Marketing Agent for Amazon Quick

Amazon Quick and Adobe Marketing Agent help marketing teams access campaign insights within governed conversations in seconds. Marketers can ask questions about…

Putting AI to work: The operational excellence imperative

Our survey uncovers how operational excellence becomes the hidden accelerator of AI at scale.…

Monitor and debug generative AI inference with SageMaker detailed metrics and Insights dashboard on CloudWatch

Amazon SageMaker AI provides fully managed real-time inference hosting for machine learning models. You deploy a model to a SageMaker endpoint backed by one or …

AI is turning every company into a software company

As AI makes software faster and cheaper to build, the real competitive edge shifts to how it’s used—pushing leaders to rethink what work looks like and how team…

Amazon Bedrock AgentCore harness is now generally available: Go from idea to production-grade agent in minutes

Today, Amazon Bedrock AgentCore harness is generally available. Two API calls (CreateHarness to define an agent, and InvokeHarness to run it), and you have an a…

Brilliant Moves: Coffee with FairPrice Group’s Vipul Chawla

FairPrice Group’s Vipul Chawla chats with McKinsey’s Gautam Kumra about using AI to remove friction from shopping, navigating supply chain shocks, and balancing…

The rise of the agentic shopper: ASOS’s AI investment

The British fashion retailer’s chief technology officer discusses why agentic AI represents ‘a structural shift’ in how consumers engage with brands.…

From aisle to algorithm: The beauty categories, channels, and concepts shaping 2030 growth

The global beauty market is expected to grow by 5 percent annually through 2030. But major disruptions are underway, driven by expanding definitions of beauty, …

An update on Asia–Pacific consumer sentiment: Outlooks diverge and spending is more selective

Concerns about inflation, job security, and geopolitics weighed on consumers across the region. Here’s the latest research from our ConsumerWise team.…

Rewiring Talent to Value in the age of AI

As humans enter a new era with AI agents as coworkers, companies need to update their framework for defining their most valuable roles. Here’s how to get starte…

What corporate leaders can learn from start-up founders

Alurx Founder and CEO Julia Stewart discusses her journey from public company CEO to health tech entrepreneur—and how corporate leaders can build confidence to …

The turning point for real-world robotics

Daniela Rus, director of MIT’s Computer Science and Artificial Intelligence Laboratory, shares a vision for robots that learn faster, respond in real time, and …

Get back hours every day with autonomous agents in Amazon Quick

Today, Quick gets even more powerful: new autonomous agents that work continuously on your behalf, an activity feed that helps you prioritize your mos…

Amazon SageMaker AI Async Inference now supports inline request payloads

Today, we’re announcing inline payload support for Amazon SageMaker AI Async Inference. Customers can now send inference payloads directly in the request body o…

The State of Grocery North America 2026

North American grocery is opening new battlegrounds—and the game is getting more sophisticated, with winners building hard-to-copy models they can own.…

Context intelligence for your data and AI agents at scale

Agents are only as intelligent as the context they can reason over. Today, that context is scattered across data lakes, data warehouses, lakehouses, databases, …

New in Amazon Bedrock AgentCore: Build agents with broader knowledge and continuous learning

Today we're introducing new capabilities on Amazon Bedrock AgentCore, the platform to build, connect, and optimize agents. In this post, we cover how these capa…

How conflict in the Gulf is remapping global travel

Geopolitics is disrupting the summer travel market, but traveler demand remains strong. Tourism players can take steps to navigate the challenge.…

What could rising fuel costs mean for airlines?

Conflict in the Gulf region has disrupted jet fuel prices. Airlines can take action now to stay ahead of volatility.…

Wee Ee Cheong: Calm steward playing the long game for UOB

As the second-generation leader of UOB, Wee Ee Cheong has devoted his career to the bank, guiding it steadily through change to safeguard the institution’s futu…