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Reinventing the European pulp and paper operating model

Europe’s pulp and paper industry faces weaker demand, rising costs, and growing competition. The next frontier will focus on operations, commercial management, and capital allocation.

Primary source mckinsey.com ↗

Published August 13, 2026 · Category: AI Practice

Overview

Europe’s pulp and paper industry faces weaker demand, rising costs, and growing competition. The next frontier will focus on operations, commercial management, and capital allocation.

Source

Originally published at www.mckinsey.com.

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Note: This story is aggregated and summarized from the primary source linked above; the original publisher retains all rights. Details may evolve after publication — always confirm against the source. Nothing here is professional, legal or investment advice.

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