Practice

Asia’s 75-point gap: Moving consumers from retirement angst to action

Asians are worried about retirement but largely underprepared for it. The retirement industry can close the gap between customers’ awareness and action by rethi…

Connect an AgentCore Runtime hosted MCP server to Amazon Quick

In this post, you will learn how to deploy and host your MCP server in AgentCore Runtime and integrate it with Amazon Quick, along with the prerequisites. With …

Europe on the move: A conversation with Boerse Stuttgart Group’s CEO

With 160 years of experience, Boerse Stuttgart Group is Europe's sixth-largest exchange group, helping position Europe for the future through digital, blockchai…

Build multi-tenant agentic chat applications on enterprise data with Amazon Bedrock Managed Knowledge Base

Learn how to build a multi-tenant agentic document chat application on Amazon Bedrock Managed Knowledge Base, where users upload documents and immediately ask g…

Build observable enterprise agentic retrieval using Managed Amazon Bedrock Knowledge Base with AWS CloudFormation

This post builds an enterprise agentic retrieval solution on the Amazon Bedrock Managed Knowledge Base and Amazon Bedrock AgentCore. An agent reasons, routes ac…

Manage agents, tools and skills at scale with AWS Agent Registry

AWS Agent Registry is now generally available: a single, searchable, governed catalog for the agents, tools, skills, and custom resources across your organizati…

AWS recognized as a Leader in The Forrester Wave: AI Infrastructure Solutions, Q4 2025

We're excited to share that AWS has been recognized as a Leader in The Forrester Wave: AI Infrastructure Solutions, Q4 2025. In this evaluation of 13 providers,…

AstraZeneca’s Bob Li on the MARS mission to eliminate cancer

Bob Li, AstraZeneca's Global Head of Medical Affairs, Oncology, on why only 7 percent of cancer patients get access to clinical trials, and what decentralized t…

Revolutionizing semiconductor fab operations with AI

AI has the potential to improve build processes and operations within semiconductor fabs. Early adopters could see significant cost improvement and productivity…

Reckitt’s transformation: Three moves, one strategic reset

Reckitt didn’t sequence change. It did three moves at once: transforming its core, separating noncore businesses, and resetting its operating model. That decisi…

Agency and Agents

From the Hugging Face Incident to Twilight Factories…

Batch write and discover records in Amazon SageMaker Feature Store

Amazon SageMaker Feature Store now supports two new APIs: BatchWriteRecord writes up to 25 records across multiple feature groups in a single call, and ListReco…

The new management playbook for AI: How to move faster and create more value

Scale is where the value is. Enabling scale depends on how strong your foundations are.…

MAPS: Netflix’s Multimodal Asset Personalization at Scale

Spreading the load: How Salesforce met Multi-AZ HA with SageMaker Inference Components

Learn how Salesforce used Amazon SageMaker AI Inference Component placement (the SchedulingConfig parameter) to distribute model copies across multiple Availabi…

How Decathlon runs demand forecasting at scale with Chronos-2

Decathlon, one of the world's largest sporting goods retailers, forecasts weekly demand for tens of thousands of products across multiple continents. Learn how …

Build agentic creative workflows with Amazon Quick and fal

Creative teams produce more assets than ever, but fragmented tools and manual context transfer slow production. This post shows how to build a reusable agent ha…

Consumers don’t trust AI advice. They turn to it anyway.

Consumer behavior is more dynamic and unpredictable than ever. Our latest research highlights four converging trends redefining how consumers shop, what they va…

Introducing India cross-Region inference for OpenAI GPT-5.6 models on Amazon Bedrock

Amazon Bedrock now supports the OpenAI GPT-5.6 models, Terra and Luna, in India with India geographic cross-Region inference. If you have local data processing …

Reduce ASR inference costs by 75% with NVIDIA MPS on Amazon EC2

Serving automatic speech recognition (ASR) models at scale is costly when each request uses only a fraction of a GPU. Learn how NVIDIA CUDA Multi-Process Servic…

Deepgram deepens Amazon SageMaker AI observability with Enhanced Metrics

Self-hosted speech AI carries an observability trade-off: the numbers that drive capacity planning and cost management stay locked inside the vendor container. …

Reimagining work: How Pythian’s internal AI playbook delivers customer ROI

When Pythian rolled out Google Cloud’s Gemini Enterprise across our 500-person company in 27 countries, the goal was simple: use our own company as a proving gr…

Pacsun’s Gen Z playbook: Listen, learn, and let go

Brieane Olson, CEO of the US-based clothing retailer, says the secret to the company’s success is community cocreation—which can work in other industries, too.…

Your AI agents need performance management, too

People are at the heart of any technology transformation. Leading organizations are making changes now to help their talent—and their digital workers—thrive sid…

Evaluate any agent framework with Amazon Bedrock AgentCore Evaluations

Amazon Bedrock AgentCore Evaluations decouples agent evaluation from the framework you build on. As long as your agent emits OpenTelemetry telemetry, the servic…

Natera’s intelligent appointment scheduling with Amazon Bedrock AgentCore

Learn how Natera built an automated voice agent on Amazon Bedrock AgentCore that lets patients book mobile phlebotomy appointments through natural conversation.…

How GoDaddy transformed its analytics with Amazon Quick

In this post, you will learn how GoDaddy migrated from their legacy business intelligence (BI) tool to Amazon Quick. This was a two-year transformation that del…

The decision dividend: How AI creates economic value

AI’s largest gains rarely come from labor savings alone. They come from faster decisions, better use of existing assets, and opportunities that would otherwise …

Connect Amazon Bedrock AgentCore to cross-account knowledge bases

Learn how Amazon Bedrock AgentCore agents in one account can generate answers from an Amazon Bedrock knowledge base backed by Amazon Redshift Serverless in anot…

Preparing data for supervised fine-tuning Part 1: Formatting and quality

Data preparation determines the ceiling of any supervised fine-tuning project. This first post in a two-part series covers the foundations of SFT data prep: qua…