Practice

How Loka Built a Natural, Low-Latency Voice Agent with Amazon Nova 2 Sonic

In this post, we demonstrate the architecture and approach Loka used to solve a common frustration: robotic, slow voice assistants that cause customers to hang …

AI-powered software development: How technology is rewriting the rules

From individual productivity hacks to full workflow and role reinvention—three McKinsey experts explain how AI is changing the creation of software and what sep…

Resolve AI CEO Spiros Xanthos: AI’s impact on software production systems

Automating software’s deployment, production, and monitoring systems has been challenging. Resolve AI’s CEO explains how AI could improve reliability, pace, and…

Keeping The Front Door of Healthcare Open: Our Investment in Assort Health

Walk into any outpatient practice in America and you’ll find “the binder.” Inches thick, worn soft from years of use, stuffed with Post-it notes that contain th…

Five client-led shifts reshaping European wealth management

Survey results point to changing consumer preferences that are disrupting and transforming the industry in Europe—and highlight the need for a new set of strate…

Beyond productivity: How AI creates value in private equity

Private equity–backed companies that broadly embrace AI have median revenue multiples more than twice those of companies focused solely on productivity initiati…

Shared infrastructure, isolated tenants: Pool model multi-tenancy with Amazon Bedrock AgentCore

In this post, you will learn patterns for implementing production-ready multi-tenant systems using Amazon Bedrock AgentCore. You will see these patterns demonst…

Verifiable, private AI: Google Cloud expands Confidential Computing frontiers

Protecting sensitive data used with AI is a critical part of our commitment to providing advanced and secure cloud infrastructure. Confidential Computing crypto…

Build a protein research copilot with Amazon Bedrock AgentCore

This post shows you how to build a conversational protein research assistant that combines three capabilities: Natural language query parsing to extract structu…

Menlo Turns 50 and Announces $3B in Fresh Capital to Go ALL IN on AI

Fifty years ago, Menlo made its first bet on a future that had not yet arrived. In 1976, venture capital was still more craft than industry, but that didn’t sto…

AI data readiness: The key to scaling impact

As companies push their AI pilots to scale, data is emerging as a constraint. Leaders are prioritizing data readiness, connecting structured and unstructured da…

Toward More Controllable AI Video Editing: An Early Research Exploration at Netflix

Capturing Central Europe’s AI opportunity

AI is advancing too quickly to remain a side initiative for businesses. Central European companies can get ahead by redesigning business domains—and the organiz…

State of the Consumer 2026: When tech acceleration and cost pressures collide

The consumer is changing fast. Four trends—the tech-driven path to purchase, the health revolution, the experience economy, and the resourceful consumer—will re…

How Netflix Simplified Batch Compute with Kueue

Building pay-per-intelligence for AI agents: How Ampersend uses Amazon Bedrock AgentCore Payments

In this post, you will learn how Ampersend built a pay-per-intelligence routing layer on top of Amazon Bedrock AgentCore Payments. AI agents autonomously route …

Capturing growth in a fragmented world

CEOs who act nimbly and know where to place their bets can gain a competitive edge amid a shifting geopolitical landscape.…

Running ComfyUI workflows on Amazon SageMaker AI processing jobs

In this post, we walk you through how to deploy ComfyUI workflows on Amazon SageMaker AI processing jobs to generate hundreds of high-quality images in a single…

Embed the world: Multimodal AI for searchable aerial imagery at scale

In this post, we walk through the problem space, our architecture on Amazon Bedrock and Amazon OpenSearch Serverless, the evaluation methodology we built on Ope…

From anxiety to advantage: A marketing organization that thrives with AI

Marketers are using AI, but surface-level enthusiasm is masking the anxiety, indecision, and operating-model gaps holding back meaningful change.…

From campaigns to continuous growth: AI capabilities shaping marketing

Capabilities built around insights, creativity, personalization, agentic commerce, and orchestration form the five core pillars of the future of marketing.…

VMAF v1: Good Is Not Good Enough

A Human-Augmenting Agentic Workflow for Causal Inference

Thinking Fast & Slow for a Personalized Notification System

The Evolution of Cassandra Data Movement at Netflix

Predicting Risk in Content Launches: How Data-Driven Insights can Transform Launch Planning

Data Projects: Managing Data Assets at Netflix Scale

The Data Canary: How Netflix Validates Catalog Metadata

Introducing Web Search on Amazon Bedrock AgentCore

Web Search on Amazon Bedrock AgentCore is now generally available. In this post, we walk through what makes Web Search on Amazon Bedrock AgentCore different, wh…

Accelerate campaign workflow with insights from Adobe Marketing Agent for Amazon Quick

Amazon Quick and Adobe Marketing Agent help marketing teams access campaign insights within governed conversations in seconds. Marketers can ask questions about…