State of the Consumer 2026: When tech acceleration and cost pressures collide
The consumer is changing fast. Four trends—the tech-driven path to purchase, the health revolution, the experience economy, and the resourceful consumer—will redefine the sector. Will brands keep up?
Primary source
mckinsey.com ↗
Overview
The consumer is changing fast. Four trends—the tech-driven path to purchase, the health revolution, the experience economy, and the resourceful consumer—will redefine the sector. Will brands keep up?
Source
Originally published at www.mckinsey.com.
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