Consumers don’t trust AI advice. They turn to it anyway.
Consumer behavior is more dynamic and unpredictable than ever. Our latest research highlights four converging trends redefining how consumers shop, what they value, and why they buy.
Primary source
mckinsey.com ↗
Overview
Consumer behavior is more dynamic and unpredictable than ever. Our latest research highlights four converging trends redefining how consumers shop, what they value, and why they buy.
Source
Originally published at www.mckinsey.com.
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