The CMO as impact driver: A conversation with Genentech CMO Zoë Lazarre
Genentech’s chief marketing officer discusses AI, the future of marketing, patient trust, and why growth depends as much on culture as technology.
Primary source
mckinsey.com ↗
Overview
Genentech’s chief marketing officer discusses AI, the future of marketing, patient trust, and why growth depends as much on culture as technology.
Source
Originally published at www.mckinsey.com.
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