How to maximize competitive advantage
Competitive advantage is becoming much more fluid as market positions shift faster across industries, with advantages eroding and differentiation narrowing. Despite this increased volatility, companies often fail to actively monitor shifts in their competitive edge. Join Matt Banholzer and Laura LaBerge as they discuss their latest research on the erosion of competitive advantage and share what companies can do to maximize their edge over peers.
Overview
Competitive advantage is becoming much more fluid as market positions shift faster across industries, with advantages eroding and differentiation narrowing. Despite this increased volatility, companies often fail to actively monitor shifts in their competitive edge. Join Matt Banholzer and Laura LaBerge as they discuss their latest research on the erosion of competitive advantage and share what companies can do to maximize their edge over peers.
Source
Originally published at www.mckinsey.com.
