When AI meets desire: Innovating human-centered luxury experiences in the agentic age
With luxury consumers rapidly embracing AI, the strategic question for merchants is no longer whether agents will mediate the journey, but who controls how brands are perceived.
Primary source
mckinsey.com ↗
Overview
With luxury consumers rapidly embracing AI, the strategic question for merchants is no longer whether agents will mediate the journey, but who controls how brands are perceived.
Source
Originally published at www.mckinsey.com.
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