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Value is the compass. Consumers set the pace.

In the 10th edition of McKinsey’s automotive consumer survey, China’s car buyers reveal where value is heading—and why the road ahead is exciting for consumers everywhere.

Primary source mckinsey.com ↗

Published September 21, 2026 · Category: AI Practice

Overview

In the 10th edition of McKinsey’s automotive consumer survey, China’s car buyers reveal where value is heading—and why the road ahead is exciting for consumers everywhere.

Source

Originally published at www.mckinsey.com.

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