The rise of the agentic shopper: ASOS’s AI investment
The British fashion retailer’s chief technology officer discusses why agentic AI represents ‘a structural shift’ in how consumers engage with brands.
Primary source
mckinsey.com ↗
Overview
The British fashion retailer’s chief technology officer discusses why agentic AI represents ‘a structural shift’ in how consumers engage with brands.
Source
Originally published at www.mckinsey.com.
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