The agentic advertising economy: From attention to action
As AI changes how consumers discover products and impact is measured, advertising value will shift to the players that can shape what is seen, selected, and purchased.
Primary source
mckinsey.com ↗
Overview
As AI changes how consumers discover products and impact is measured, advertising value will shift to the players that can shape what is seen, selected, and purchased.
Source
Originally published at www.mckinsey.com.
Related Articles
From our network: explore the AI assistant platform behind this site.
Visit tunx.ai →
Note: This story is aggregated and summarized from the primary source linked above; the original publisher retains all rights. Details may evolve after publication — always confirm against the source. Nothing here is professional, legal or investment advice.
