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Preparing for agentic commerce: REWE’s AI transformation

The German retail and tourism group’s chief digital and technology officer says AI is “the most fundamental change in the way we do business in 50 years.”

Primary source mckinsey.com ↗

Published June 3, 2026 · Category: AI Practice

Overview

The German retail and tourism group’s chief digital and technology officer says AI is “the most fundamental change in the way we do business in 50 years.”

Source

Originally published at www.mckinsey.com.

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