SIGNAL
Tracking the global AI frontier — labs · research · agents · policy
Frontier Signal
Briefing

OpenAI is sticking more ads in ChatGPT

OpenAI's latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will "initially" appear when you generate images with ChatGPT, according to an announcement on Monday. The company first brought ads to ChatGPT in February. Until now, ChatGPT's […]

OpenAI is sticking more ads in ChatGPT
Primary source theverge.com ↗

Published October 5, 2026 · Category: AI Briefing

Overview

The visual ad format in ChatGPT

OpenAI's latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will "initially" appear when you generate images with ChatGPT, according to an announcement on Monday.

The company first brought ads to ChatGPT in February. Until now, ChatGPT's ads only showed a company's name, logo, and a link to its product in a "sponsored" section beneath your chat. OpenAI's visual ad format will similarly remain separate from the image you generate and will "not influence the answers ChatGPT provides." Ads won't appear if you subscribe to ChatGPT's Plus, Pro, …

Details

Read the full story at The Verge.

Source

Originally published at www.theverge.com.

Related Articles

F
Frontier Signal Desk

Frontier Signal tracks the global AI frontier — labs, research, agents, creation tools and real-world practice — straight from primary sources. Tip the desk: editorial@news.tunx.ai

Email the desk →
From our network: explore the AI assistant platform behind this site. Visit tunx.ai →
Note: This story is aggregated and summarized from the primary source linked above; the original publisher retains all rights. Details may evolve after publication — always confirm against the source. Nothing here is professional, legal or investment advice.

Related Stories

More from Briefing →