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KPMG fabricated AI case studies in a report designed to sell clients on AI adoption

KPMG published a report on AI in business that contained fabricated case studies involving UBS, the NHS, and other organizations. GPTZero CEO Edward Tian, who helped uncover the errors, warns of "secondary hallucinations," flawed claims from trusted consulting firms that spread unchecked. KPMG has since pulled the report. The article KPMG fabricated AI case studies in a report designed to sell clients on AI adoption appeared first on The Decoder.

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KPMG fabricated AI case studies in a report designed to sell clients on AI adoption
Primary source the-decoder.com ↗

Published June 14, 2026 · Category: AI Briefing

Overview

KPMG published a report on AI in business that contained fabricated case studies involving UBS, the NHS, and other organizations. GPTZero CEO Edward Tian, who helped uncover the errors, warns of "secondary hallucinations," flawed claims from trusted consulting firms that spread unchecked. KPMG has since pulled the report.

Details

The article KPMG fabricated AI case studies in a report designed to sell clients on AI adoption appeared first on The Decoder.

Source

Originally published at the-decoder.com.

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