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How SOCAR transformed a fertilizer leader in Azerbaijan with industrial AI

Azerbaijan’s national energy company set out to digitalize one of its most strategic industrial assets. With bold leadership, deep workforce upskilling, and a rewired approach to digital and operations, SOCAR Carbamide transformed performance—and earned global recognition as a World Economic Forum Digital Lighthouse.

Primary source mckinsey.com ↗

Published July 23, 2026 · Category: AI Practice

Overview

Azerbaijan’s national energy company set out to digitalize one of its most strategic industrial assets. With bold leadership, deep workforce upskilling, and a rewired approach to digital and operations, SOCAR Carbamide transformed performance—and earned global recognition as a World Economic Forum Digital Lighthouse.

Source

Originally published at www.mckinsey.com.

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