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Embracing complexity: Parloa’s vision for next-gen customer experience

Chris Silver, chief revenue officer at Parloa, talks with McKinsey partner Brian Blackader about the shift to adopting AI technologies in customer care, getting to success, and how he sees the future.

Primary source mckinsey.com ↗

Published June 3, 2026 · Category: AI Practice

Overview

Chris Silver, chief revenue officer at Parloa, talks with McKinsey partner Brian Blackader about the shift to adopting AI technologies in customer care, getting to success, and how he sees the future.

Source

Originally published at www.mckinsey.com.

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