Elevating the customer experience: IKEA’s agentic AI journey
The Swedish home-furnishing giant’s chief digital officer discusses the need to prioritize AI initiatives amid ‘the risk of doing everything but maybe nothing.’
Primary source
mckinsey.com ↗
Overview
The Swedish home-furnishing giant’s chief digital officer discusses the need to prioritize AI initiatives amid ‘the risk of doing everything but maybe nothing.’
Source
Originally published at www.mckinsey.com.
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