Commission publishes Code of Practice on marking and labelling AI-generated content

The Code is voluntary and sets out practical steps to help providers and deployers of generative artificial intelligence (AI) systems meet the AI Act transparency obligations that will apply from 2 August 2026.

From that date, the AI Act will require clear labelling in key cases. Deepfakes and AI-generated or AI-manipulated text published on matters of public interest must be clearly labelled. Users must also be informed when they are interacting with an interactive AI system, such as a chatbot. These transparency requirements help people recognise when content has been generated or altered by AI, reducing the risk of deception and manipulation.

Read the press release and find more information:

• Code of Practice on marking and labelling of AI-generated content
• EU Icons for labelling AI-generated content
• How to sign the Code of Practice on transparency of AI-generated content
• Questions & answer about the code
• Questions & answer about signing the code
• Info session on the code of practice & signature process