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Author Talks: One size does not fit all

From sneakers to crash test dummies, many everyday designs were developed based on the male body. Nike’s former global creative director explains why better design starts with broader perspectives.

Primary source mckinsey.com ↗

Published August 3, 2026 · Category: AI Practice

Overview

From sneakers to crash test dummies, many everyday designs were developed based on the male body. Nike’s former global creative director explains why better design starts with broader perspectives.

Source

Originally published at www.mckinsey.com.

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