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Adobe’s ‘natural look’ camera app embraces generative AI

Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn't rely upon Adobe's own Firefly AI models. Adobe describes the […]

Adobe’s ‘natural look’ camera app embraces generative AI
Primary source theverge.com ↗

Published July 20, 2026 · Category: AI Briefing

Overview

Two before and after images showing photographs edited with generative AI in Adobe’s Indigo app.

Welcome to the “what is a photo” debate, Adobe. | Image: Adobe

Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn't rely upon Adobe's own Firefly AI models.

Adobe describes the new "AI Playground" tooling suite as an experiment and says there's a button that allows users to opt out and continue using the app as before. Free access to the suite with no sign-on requirement is being tested with a small percentage of Indigo users over the next few weeks. "Our goal is to learn how people …

Details

Read the full story at The Verge.

Source

Originally published at www.theverge.com.

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